In our rough economic climate, it's more important than ever for aesthetic physicians and cosmetic practices to make the most of public relations and advertising. Medical public relations consultant and director of Doctor's PR Gary Grasso says that television and online exposure can provide a boost to a doctor's medical marketing and drive demand for medical devices, aesthetic products and procedures.
The key to gaining media coverage, according to Grasso, is identifying what will pique the media's interest and to provide it in a simple "turn-key" format that will interest the media outlet's viewers or readers. "We know how to write for each type of broadcast or print media and how to promote each story for optimal benefit to the practice," says Grasso. The golden rule is to provide them with information their audience wants to know in a ready to use format.
Doctor's PR was founded in 1994 and they're well known amongst key media outlets. "Most importantly, we have built ongoing relationships with the media who look to us for interesting stories on subjects ranging from innovations in cosmetic procedures and plastic surgery to many other types of elective medical procedures. We also place a number of stories on cosmetic procedures that are not so new. We achieve this by focusing upon interesting elements or features that have been missed by the media."
Grasso's impressive list of clients who've been featured on national television include Dr. Thomas Barnes and Dr. Barry DiBernardo - as well as Dr. Stephen Mulholland and Dr. Patrick Bitter. He's also played a significant role in introducing the public to procedures and devices such as FotoFacial, VelaShape, the {!"Contour ThreadLift," | contour threads} Zerona, HydraFacial, and the start-up publicity campaign for Syneron Medical, Ltd. The team at Doctor's P.R. has extensive experience and know how to give the media what their audience wants. Why shouldn't the audience want you?
