Know Your BOTOX®

Monday, June 15, 2009 9:09 AM

Consumer education campaign by Allergan.

Kolkata, West Bengal, IND, 2009-06-15 15:39:09 (IndiaPRwire.com) BOTOX® (Botulinum Toxin Type A) today is one of the most talked-about procedures in the arena of facial aesthetics. BOTOX® is fast becoming popular in India with more and more consumers opting for the physician-administered aesthetic treatment across socio-economic standards, geographies and walks of life. Allergan India, with the growing popularity of BOTOX®, today announced the launch of its consumer education campaign to educate the consumer (women in mid-thirties and above) about the treatment.

As part of this consumer education campaign, Allergan India aims to address the myths and facts about the use of BOTOX® and encourage women interested in the product to seek advice from a trained and qualified physician specialized in medical aesthetics. This campaign aims to reach out to consumers and address their questions through a more personalized approach. Specifically, a direct helpline 1-800-266-6768 will provide consumers with answers to any questions that they may have and facilitate their access to physicians and medically appropriate clinics as BOTOX® can only be prescribed by a registered healthcare practitioner.

About BOTOX®
BOTOX® (Botulinum Toxin Type A) is a prescription-only medical product that contains tiny amounts of highly purified botulinum toxin protein refined from the bacterium, Clostridium botulinum. When injected at approved and labeled doses into a specific muscle or gland, BOTOX® is expected to diffuse locally and expected to produce a safe and effective result by producing a localized and temporary reduction in the overacting muscle or gland, usually lasting up to 3-6.7 months depending on the individual patient and indication. BOTOX® was first approved by the U.S. Food and Drug Administration (FDA) nearly twenty years ago for the treatment of strabismus and blepharospasm, two eye muscle disorders, making it the first botulinum toxin type A product approved in the world. Since its first approval, BOTOX® has been recognized by regulatory authorities worldwide as an effective treatment for 21 different indications in approximately 80 countries, benefiting millions of patients worldwide. In addition to its therapeutic uses, the same formulation of BOTOX® with dosing specific to glabellar lines was approved by the FDA in 2002 under the trade name BOTOX® Cosmetic. BOTOX® Cosmetic has been ranked as the number one physician-administered, aesthetic injectable treatment in the United States for seven years in a row. High patient satisfaction rates following treatment with BOTOX® Cosmetic have been well established with 97 percent of patients indicating satisfaction with the product, according to a survey of approximately 1,000 patients conducted by the research arm of the American Society for Aesthetic Plastic Surgery (ASAPS). In addition to nearly 20 years of clinical experience, the safety and efficacy of BOTOX® have been well-established in approximately 50 randomized, placebo-controlled clinical trials and in approximately 11,000 patients treated with BOTOX® and BOTOX® Cosmetic in Allergan’s clinical trials[i]. Worldwide, approximately 22 million vials of BOTOX® and BOTOX® Cosmetic have been distributed over the past 20 years (1989-2008)[ii], and nearly 17 million treatment sessions with BOTOX® and BOTOX® Cosmetic have been performed in the United States alone over the past 14 years (1994-2008).[iii]

In India, BOTOX® was first approved in 2006 for use in hyperkinetic facial lines and hyperhidrosis, a severe medical condition characterized by excessive sweating.

About Allergan:

Founded in 1950, Allergan, Inc., with headquarters in Irvine, California, is a multi-specialty health care company that discovers, develops and commercializes innovative pharmaceuticals, biologics and medical devices that enable people to live life to its greatest potential – to see more clearly, move more freely, express themselves more fully. The Company employs approximately 8,000 people worldwide and operates state-of-the-art R&D facilities and world-class manufacturing plants. In addition to its discovery-to-development research organization, Allergan has global marketing and sales capabilities with a presence in more than 100 countries.

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