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Zeltiq President and CEO meet with Dr. Paul Vitenas in Montreal

Zeltiq President and CEO meet with Dr. Paul Vitenas in MontrealRecently, Houston's top cosmetic surgeon, Dr. Paul Vitenas, discussed the latest CoolSculpting technologies at the 2015 Aesthetic Meeting. The 2015 Aesthetic Meeting, sponsored by the American Society for Aesthetic Plastic Surgery (ASAPS), had thousands of aesthetic industry professionals in attendance. Among the many industry vendors was Zeltiq, the parent company of one of the fastest expanding brands in the aesthetic space, CoolSculpting. This is a one-of-a-kind device that just sold its 2 millionth treatment cycle.

During this year's meeting, Zeltiq announced that they are on the verge of debuting their newest applicator, the CoolMini. The CoolMini device is being promoted as a small volume, submental applicator; perfect for targeting the pesky double chin, which continually pops up in the beloved "selfie". Submental fullness was shown in a 2014 American Society for Dermatological Surgery (ASDS) survey to bother consumers equally as much as facial lines and wrinkles. That means incredible market potential for Zeltiq, as over 6 million people were treated for wrinkles with Botox Cosmetic last year.

Dr. Vitenas shared key insights for further improving future generations of CoolSculpting machines with Mr. Foley, CEO and President of Zeltiq. These ideas include making the boxes smaller, so that as practices grow and require more machines, they will have room to store them all. Currently, the dimensions of a CoolSculpting machine are between 1.5 - 2x the size of most other noninvasive devices. Given the surge in market demand he has seen over the last eight months, after introducing CoolSculpting to his practice with two machines, Dr. Vitenas made a request that Houston make its way into the direct-to-consumer campaign as soon as possible.